Posts Tagged ‘wikinomics’

‘For individuals and small businesses this is an exciting new era – an era where they can participate in production and add value to large-scale economic systems in ways that were previously impossible.’

‘Today, the blogging phenomenon points the way to the most profound changes the new Web will wreak on the economy.’

Don Tapscott and Anthony Williams, Wikinomics, 2006

My very first personal blog entry was written back in 2006 and was entitled , ‘Mass Movements… hay.’ It features me – then in first year – reacting to my first experience of being encouraged by a professor to attend a mass movement during PGMA’s State of the Nation Address. Several blog entries and mass movement invitations later, I only long to delete that entry.

Me? A Contributor?

Back then, I viewed blogging as writing in a diary – only public. But now I’ve found that blogging can be so much more to me – especially as a business person involved in communication, as we organizational communication students strive to be. Considering that there were absolutely no comments for my first blog entry, and for most of the entries after it, I found myself asking if anybody really cared about my day – which was what I usually blogged about. Don’t get me wrong, I’m not asking you guys to read my personal blog and comment on all my entries.  Reading Wikinomics has got me thinking: how can I – as the authors have said – participate in production and add value in ways that were previously impossible through my blog? If anybody comes by my blog, what would they get out of it? Will it make any sense to them? It might if I were a very famous person.

But I’m not. I read somewhere that blogging is personal branding. If my name were to be googled, what would be seen? Would people like what they see? And would the people I like like what they see? Friends? Relatives? Stalkers? Possible Employers?!

Contribute What? How?

Thus, my entries must contribute to at least one community. And how is this possible? By blogging about stuff that I know about. I may not completely be an expert in science, current events or any other field, but even I must know something, right? Our personal experiences can contribute and can make sense to others. After spending some time in the blogosphere, I’ve seen a few ways in which we can make our experiences relevant:

  • Tips. We all have our own way of doing things. It may be your regimen at night, or your study habits. Why not help other people by blogging it?
  • Metaphors and Comparisons. Tom Hanks said in the movie Forrest Gump back in 1995: Life is like a box of chocolates, you never know what you pick. If you’ve had such a revelation, whether about life, your workplace or anything else, you can share it through blogging.
  • Reviews and Recommendations.  As humans, we consume. And sometimes we encounter a product or service that is not to our taste. Other times, it’s the other way around. Your blog can warn or recommend these products and services to other people.
  • Reflections. You may have read a book or an article that has made you think. It may even be just one poster on the streets or something that someone said. Why not blog about it?

Of course, I’m really no expert in blogging, either. Come on, how many posts does this blog have? But we all have to start somewhere. One of my favorite websites and references for this semester, DailyBlogTips.com, contains several helpful articles about blogging.

A Reversal of Roles

So far, I’ve written about individuals as contributors through blogs. But what about those who are at the receiving end of these contributions? Knowing that blogging is so much more than ranting – that it’s a business tool, how do corporations make sense of the millions of blogs that are available in the internet? But before this blog lengthens further, it might be better to just leave that for another blog entry. 😛


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