Archive for July, 2009

Many think that history is such a boring subject. Well, it may be – with all the dates, facts and names that have to be remembered. Not to mention that humans have existed for quite some time – thus, history just goes on and on. But there are certainly ways to make it quite interesting and easier to absorb or digest. Video Blogs.

I now present to you, our video blog on the history of communication. This is a collaborative effort by the following people: JP Cosio, Sam de Asis, Klarisse Gatmaitan, myself – Belle Natividad, Eunice Sacdalan and Vianne Villanueva.

Well, as we were making the video, we looked around YouTube to see different videos that have already been made on the history of communication. This one, by Paperworq Productions, runs for just around 3 minutes and is very professional, elegant and of course, informative.

Video-blogging was certainly a new experience for me but I liked it. Of course, it may require more skills than just typing or may be problematic for some people, but it is certainly worth it. I might use it for one of my posts in the future. 🙂


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‘For individuals and small businesses this is an exciting new era – an era where they can participate in production and add value to large-scale economic systems in ways that were previously impossible.’

‘Today, the blogging phenomenon points the way to the most profound changes the new Web will wreak on the economy.’

Don Tapscott and Anthony Williams, Wikinomics, 2006

My very first personal blog entry was written back in 2006 and was entitled , ‘Mass Movements… hay.’ It features me – then in first year – reacting to my first experience of being encouraged by a professor to attend a mass movement during PGMA’s State of the Nation Address. Several blog entries and mass movement invitations later, I only long to delete that entry.

Me? A Contributor?

Back then, I viewed blogging as writing in a diary – only public. But now I’ve found that blogging can be so much more to me – especially as a business person involved in communication, as we organizational communication students strive to be. Considering that there were absolutely no comments for my first blog entry, and for most of the entries after it, I found myself asking if anybody really cared about my day – which was what I usually blogged about. Don’t get me wrong, I’m not asking you guys to read my personal blog and comment on all my entries.  Reading Wikinomics has got me thinking: how can I – as the authors have said – participate in production and add value in ways that were previously impossible through my blog? If anybody comes by my blog, what would they get out of it? Will it make any sense to them? It might if I were a very famous person.

But I’m not. I read somewhere that blogging is personal branding. If my name were to be googled, what would be seen? Would people like what they see? And would the people I like like what they see? Friends? Relatives? Stalkers? Possible Employers?!

Contribute What? How?

Thus, my entries must contribute to at least one community. And how is this possible? By blogging about stuff that I know about. I may not completely be an expert in science, current events or any other field, but even I must know something, right? Our personal experiences can contribute and can make sense to others. After spending some time in the blogosphere, I’ve seen a few ways in which we can make our experiences relevant:

  • Tips. We all have our own way of doing things. It may be your regimen at night, or your study habits. Why not help other people by blogging it?
  • Metaphors and Comparisons. Tom Hanks said in the movie Forrest Gump back in 1995: Life is like a box of chocolates, you never know what you pick. If you’ve had such a revelation, whether about life, your workplace or anything else, you can share it through blogging.
  • Reviews and Recommendations.  As humans, we consume. And sometimes we encounter a product or service that is not to our taste. Other times, it’s the other way around. Your blog can warn or recommend these products and services to other people.
  • Reflections. You may have read a book or an article that has made you think. It may even be just one poster on the streets or something that someone said. Why not blog about it?

Of course, I’m really no expert in blogging, either. Come on, how many posts does this blog have? But we all have to start somewhere. One of my favorite websites and references for this semester, DailyBlogTips.com, contains several helpful articles about blogging.

A Reversal of Roles

So far, I’ve written about individuals as contributors through blogs. But what about those who are at the receiving end of these contributions? Knowing that blogging is so much more than ranting – that it’s a business tool, how do corporations make sense of the millions of blogs that are available in the internet? But before this blog lengthens further, it might be better to just leave that for another blog entry. 😛

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Charlie Kaufman: The book has no story. There’s no story.
Marty: Alright. Make one up.

– Adaptation (2002)




As man evolves, his tools also evolve. The tools to communicate have also evolved. We’ve gone from the stylus, to the quill, to telephones all the way to computers and netbooks. And since technology has allowed our tools to evolve, man’s ways to communicate also have changed. At the same time, corporations must cope with these changes.


The BIS Model

There was the Broadcast Model or the ‘We Tell You‘ stage where publishers decide on what the public wants to know and advertisers go for media with the widest reach.  Prime examples are the different news papers and TV news shows. Then came the Interactive Model or the ‘Tell Us What You Think of What We Tell You‘ model which is basically the same, only, we’ve been provided ways for feedback, comments and suggestions. In this model, advertisers still go for widest reach, but they’ve begun to buy smaller spots and customize content accordingly. Examples are the forums and comments threads found in most corporate websites today. Now, we are in the middle of the Social Media Model or the ‘We Tell Each Other‘ model where the public not only gives feedback, but also co-creates the content. Advertisers have completely focused on targeted advertising. Of course, wikipedia is the ultimate example.


The Mix

The most interesting part for me is that, unlike the theories on the evolution of mankind where the earlier ‘phases’ have been lost in time with the rise of the new ones, the earlier models in the communication evolution can still be seen today. We still watch TV, read newspapers and listen to the radio (even if it is only during while we travel).


Some corporations manage to work with a great mix of these three models and I’ve found it where I least expect it-from the very dynamic world of news and current affairs. Logically the broadcast model is the one evident in this field as it is even the essence of it. Showing us what we should know. But some organizations have managed to adjust with the changes happening in the world of communication.


Aside from being accessible through Twitter, CNN has IREPORT where we as viewers can also become cocreators by sharing our own news on what is happening around us and sending it online. Another publication I’m following through Twitter, TIME magazine, is devoting a page for its readers’ feedback. Reader’s Digest (though it isn’t really on the news and current affairs genre) posts their readers’ jokes on its pages.


I think I’ve just made the mistake of equating the ‘Social Media’ model with the ‘Internet.’ Yes, the Internet is where it is most evident, with different networking sites and dynamic corporate sites, but somehow, we can still see elements of it even in traditional media like publications and TV shows. And since they have managed to adapt to the changes, though they are what we call ‘traditional,’ they’ll make it even with all the new media that comes up every now and then.


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